Novi Sad, Vojvodina, Serbia
Hello!
My name is Nenad & I'm
passionate to design amazing
Product designer with over 9 yrs of experience designing and delivering digital products across mobile and web platforms, worked at the intersection of user needs, business outcomes, and technical feasibility turning complex workflows into intuitive, scalable, and delightful experiences.
Let's connect
Available to work
+381 63 1016055
Scroll down
Projects
Designed to solve real problems and drive measurable results
Great pleasure working with clients such as:
and more
Costa Coffee Marketplace
Costa Coffee Marketplace web progressive application for Costa's shops machines.
Nextiva
Redesign work for Nextiva's website with the latest trends, all the pages included on the website together with the design team.
PCS Systemtechnik GmbH
Dexios from PCS Systemtechnik is a modern, web-based software solution for access control, time and attendance tracking, and visitor management, often designed as a cloud application.
Qnit
Redesign work for Qnit webiste following the Accessibility standards WCAG 2.
CombMe
A simple and playful organization app with its main aim to ‘catch everything life throws at you’.
CombMe
CombMe website design. A simple and playful organization app with its main aim to ‘catch everything life throws at you’.
Inside
Inside web and mobile iOS/android app is an application that is used by employees to book days off.
Inside Web app
Inside web and mobile iOS/android app is an application that is used by employees to book days off.
Fali nam igrač
Fali nam igrač is a iOS & Android mobile application that is used to find players for various sports activities.
Fali nam igrač
Website design for Fali nam igrač, iOS & Android mobile application that is used to find players for various sports activities.
LARA Bevandor
LARA is an innovative, digital post-mix system in the self-service area, for for hotels, cruise ships, wellness areas, etc.
ApParking Spot
ApParkingSpot is helping drivers to find, book and pay for parking in seconds – where and when needed.
Reata
Reata is an iOS mobile application which acts as a voice assistant for the user to send and receive messages.
Fleaty
Logistics platform organizing tours, communicate between transportation firms, drivers and material suppliers.
Nektar Hektar
Nectar Hectar web app made for farmers, agronomists and legal entities who are in fruit juice industry.
Indima
Online open platform for individual disease management focusing on diabetes as the first type of diseases.
Naxis Taxi
Admin dashboard for dispatchers from Naxis taxi company and their daily communication with users.
Artist Andre Hazes Jr.
If you're a true fan this is your chance to experience an unforgettable moment.
Join In
Free app for hosting and participating in fun activities. Create your own activity and invite other participants.
Explore more
Task management app designed to help you stay productive and focused, to stay organized and on top of their to-do list.
Self Summary
Product Designer with 9+ yrs of experience of strong track record of creating intuitive, user-centered digital products that deliver real business value.
I have worked across the full design process from research and strategy to execution and collaboration with cross functional teams.
I bring a deep understanding of user needs, a sharp eye for detail, and the ability to turn complex problems into simple, effective solutions. My experience allows me to work efficiently, mentor others, and contribute not only through design execution but also through strategic thinking and product vision.
Full-cycle design process
Kick Off meetings & Workshops
Product design workshops with clients: discovery sessions, ideation workshops, which are essential for aligning project visions, understanding business goals, identifying user needs before design process.
User Experience Essentials
Defining and visualizing the key steps which users will take to complete tasks, ensuring logical, very intuitive and clear paths through product.
Design System Essentials
Providing a complete, production ready component library in both Figma and Storybook, built to scale, speed up design cycles, promote consistency, and simplify collaboration across all teams.
User Insights & Testing
High fidelity screens, implementing client design style guides, design systems, prototyping, usability testing.
User Interface Essentials
Translating brand into a consistent digital language, applying usability heuristics and proven design principles, building scalable design systems, optimizing for multimodal experiences, using modern tooling and AI
AI driven design
Integrated digital environment where humans and AI agents work seamlessly together through a single, intuitive interface.
Accessibility Implementation
The European Accessibility Act (EAA) require digital products and services across the EU, to meet WCAG 2.1 Level AA standards.
Education
Faculty of Technical Sciences,
University of Novi Sad,
Department for Graphic Engineering and Design
- Master Degree in Graphic Engineering and Design
- Bachelor Degree in Graphic Engineering and Design
Drawing with lead pencil and painting oil on canvas
Private school of painting Milos Pejovic
Take a look at
the tools I use
Product Designer | IT Consultant
PRODYNA · Full-time
Nov 2023 - Aug 2025 · 1 yr 10 mos
Novi Sad, Vojvodina, Serbia · Hybrid
Summary
Responsible for designing complex projects such as Costa Coffee Marketplace, Lufthansa Cargo and PCS Systemtechnik gmbH Dexios SaaS product. Independently led the design process from start to finish. Created and implemented a design system for Lufthansa Cargo. The only designer from Serbia in an Ωerman/swiss team of 18 designers. Active application of AI tools (Midjourney, Krea) and NN/g certified footwear for AI in design.
Skills
From Discovery to Delivery · UX Strategy · UX Research · User Personas · Journey Map · User flow · Information Architecture · Ton of voice · W3C Accessibility · Interaction Design · Usability Testing · Design System · Prototyping · High Fidelity Screens
UX/UI Designer
Q Agency · Full-time
Jul 2022 - Jun 2023 · 1 yr
Belgrade, Serbia · Remote
Summary
Led end-to-end UX/UI design processes on complex web applications across insurance and public sectors. For Triglav’s Slovenia car insurance web platform,
I applied the complete UX research and design process,from discovery research, user flows, wireframing, and prototyping to final UI delivery, with a strong focus on usability, clarity, and conversion optimization. Contributed as part of Croatian team on the web app for Takamol Holding (Saudi Arabian government entity), designing scalable, regulation driven digital solutions for work permits.
Skills
From Discovery to Delivery · UX Strategy · UX Research · User Personas · Journey Map · User flow · Information Architecture · Interaction Design · Usability Testing · Design System · Prototyping · High Fidelity Screens
UX/UI Designer
Zesium mobile d.o.o. · Full-time
Jun 2018 - Jul 2022 · 4 yrs 2 mos
Novi Sad, Vojvodina, Serbia · Hybrid
Summary
Acted as the sole UX/UI Designer, owning the entire design function across the company while leading multiple products simultaneously. Drove end to end UX strategy and execution for iOS, Android, and web applications from discovery workshops, market and user research, product definition, and user journey mapping to high-fidelity UI design, prototyping, design systems creation, and developer handoff. Partnered directly with founders and engineering teams to shape product vision, define MVP scope, and align user needs with business goals. Established scalable design foundations and ensured consistency, usability, and product market readiness across platforms.
Skills
From Discovery to Delivery · Without design team · Material design · Human Interface Guidelines (HIG) · UX Strategy · UX Research · User Personas · Journey Map · User flow · Information Architecture · Tone of Voice · Interaction Design · Usability Testing · Design System · Prototyping · High Fidelity Screens
Web Designer
Mundio Mobile · Full-time
Mar 2017 - Dec 2017 · 10 mos
Belgrade, Serbia · On-site
Summary
Worked as a Web Designer in collaboration with the London based team, designing and optimizing web experiences for a mobile network operator. Focused on user centered layouts, responsive design, and conversion driven pages aligned with brand and business goals. Contributed to improving usability and maintaining visual consistency across digital touchpoints.
Skills
UI & Visual Design · UX Principles · InVision · Responsive Design · Adobe Creative Cloud (Adobe Photoshop & Illustrator) · Layout & Visual Hierarchy · Typography & Color Theory · Design System
Web I Graphic I Brand Designer
Green City International · Full-time
Jan 2015 - Mar 2017 · 2 yrs 3 mos
Belgrade, Serbia · Remote
Summary
Led all creative and design initiatives through my own design agency, acting as a strategic design partner for the company. Owned the complete visual and communication ecosystem from brand strategy and identity development to website design, digital campaigns, presentations, and printed materials. Worked closely with stakeholders to translate business goals into cohesive visual systems, ensuring brand consistency, market positioning, and high quality execution across both digital and offline channels. Managed the full lifecycle of projects, from concept and creative direction to production and final delivery.
Skills
Communication · Web interface design · UI design · Branding & Identity · Graphic design · Prepress printing · Adobe Creative Suite · Brending · Offset printing · Logo design · UX Research · User flow · Information Architecture · Interaction Design · High Fidelity Screens
Head of Print Production
Jan 2014 - Dec 2014 · 1 yr
Novi Sad, Vojvodina, Serbia · On-site
Summary
Led and supervised offset printing and post press production processes, ensuring high quality output, operational efficiency, and on time delivery. Managed and coordinated a team of 50+ employees, overseeing workflow planning, quality control, machine operations, and production standards. Held full responsibility for process optimization, production timelines, and cross department coordination, maintaining strict quality and safety standards while improving overall operational performance.
Skills
Communication · Managing · Team Leader · Print Production Management · Team Management · Offset Printing · Pre-press Operations · Post press process Management · Offset printing
Head of Prepress Production
Al Pack doo · Full-time
Jan 2013 - Dec 2013 · 1 yr
Subotica, Vojvodina, Serbia · On-Site
Summary
Led the flexographic prepress department and served as deputy printing manager, overseeing the preparation and production of high quality packaging for food, beverage, and industrial products supplied to leading international brands. Managed technical preparation, color management, plate production, and print readiness, ensuring compliance with strict industry and safety standards. Coordinated closely with production, quality control, and client teams to maintain consistency, accuracy, and on time delivery in a high-volume manufacturing environment.
Worked across multiple industries, including:
- Dairy – lids and foils for yogurt, cheese, and other dairy products
- Meat Processing – lids and containers for pâtés, ready meals, and meat spreads
- Pharmaceuticals – blister foils and AL/PE films with or without printing
- Juice Industry – OPP foils, etc.
Skills
Communication · Prepress Production Management · Team Leader · Print Production Management · Team Management · Flexo Printing Process
© 2026 djokicnenad. Designed and crafted in
Figma